Friday 9 December 2011

Definitions

Cross Media Convergence and Synergy:
The promotion and sale of a product (and all its versions) throughout the various subsudaries of a media conglomerate, eg films, soundtracks and video games. (DISNEY)

Production Technologies:
The variety of digital and analogue technology used to film.

Technology Convergence:
The process where new technology is moving towards single platforms, delivering multiple media outputs that can be used to reach audiences. (PLAYSTATION3)

Monday 5 December 2011

TV Drama: Skins: Editing Example Paragraph

Parallel editing is used to show that the boy and girl are related and have a strong relationship. We can see through the parallel editing that they lead very different teenage lives, showing binary opposite characters. She is coming home; rebelling against house rules and he has been in his own bed. This conforms to Levi Strauss' idea that all narratives have opposites. The two narrative threads come together as she reaches the window and the cut aways show that she relies on him to cover up for her.

Following this, the shot reverse shot after this, shows cuts between him looking at her from the window and her looking back up at him, which emphasises her dependance on Tony. It also shows each of their reactions in the situation.

The first scene opens with a disequillibrium which shows the protagonist has a an unsettled life, this challenges Todorov's narrative therories whilst also conforming with the stereotype that teenagers are stressed.

Fast pace editing is used to show the protagonists work out after he gets up. The series of cuts between different mid shots of him working out show us his routine in compressed time. This conforms with ideas that teenagers have manic and fast pace lives. The way it is ordered with one shot after the other, each showing him doing different things, portrays the fact this is routine and emphasises the idea that the protagonist is neat and organised, challenging the stereotype of teenagers being untidy and unorganised.

TV Drama: Skins: Sound Example Paragraph

The dialogue between the father and the son shows a reversal in audeince expectations. We see the father shouting and swearing at the teenager, which is normally something we would expect to hear from the teenager. The father's aggressive reaction to the diegetic rock music plays to the stereotype that teenagers play loud music and are inconsiderate to older people. His reaction also plays to the stereotype that teenagers frustrate their parents.

The digetic sound of the alarm clock which is heard at the begining is there to wake the protagonist up, the fact that we see that Tony is already awake shows us that he is stressed or worried and unable to relax and sleep properly. This conforms with the stereotype that teenagers have stressful and complicated lives, however it also challenges the idea that teenagers are relaxed and carefree about their problems. The non-diagetic sound used for the music, that we see Tony turn on after he wakes up, has a very repetative beat which portrays the idea that he likes routine and order in his life.

Thursday 1 December 2011

TV Drama: Skins: Camera Example Paragraph

The idea that teenagers are curious about sex is reinforced through the over the shoulder shot used when he is looking at the older woman getting dressed through the window over the road. The shot is hand held so that the audience can have the same experience as the teenage main character. The following close up shot shows a lack of expression suggesting that this is routine and he has become disaffected by the image. This conforms to the stereotype that teenagers' lives are surrounded by sex and it plays a big part in their lives.

The high angle, hand held shot from the protagonists' window of his sister as she arrives home shows that she heavily relies on him, this conforms with the stereotype that teenagers rely on older siblings and look up to them. The following low angle, eye-line match shot of Tony from his sisters point of view reinforces this idea by showing us he has the power in the situation. The eye-line match shot of the door as Tony looks at it and then the close up of his face as he smirks shows us that he knows what is about to happen, this again suggests again that this is part of the protagonists routine. The way in which this is planned shows the deceitful side of the teenagers, conforming with the stereotype that teenagers sneak around and often manipulate and lie to their parents.